The Vienna Method™
Mental training for founder wellbeing.
The Vienna Method™ creates long-term wellbeing for founders and leaders through a proven and effective mental training program.
First session is free. Holte, Zoom or at your company.
Why mental training
Almost all founders experience high stress. Half are about to quit.
experienced high stress in the past year
Sifted, 2024are considering quitting
Sifted, 2024suffer from mental health issues
National Institute of Mental HealthFounder wellbeing is company wellbeing
“… founder and management team are the most important factor driving investment decisions, often more important than even a product or technology itself.”
Stanford Graduate School of Business
The Vienna Method™
Built on science and data
The method is effective because it is built on recognized scientific methods and on data from more than 100 training and teaching sessions.
01Cognitive behavioural therapy
The most recognized and used psychological treatment method is used in the Vienna Method™ to change behavioral patterns.
02Neuroscience
Knowledge about neuroplasticity is used to change thought patterns and emotions so they are not obstacles but become strengths.
03Mindset research
Mindset research is an integral part of the method, and is used to change the founder’s mindset and wellbeing.
04Growth mindset
Growth mindset theory is used to develop a growth mindset in the founder, which is essential for navigating an insecure environment.
05Visualization and meditation
Countless studies show that meditation and visualization are powerful methods for decreasing stress and changing thoughts and feelings.
06Emotional regulation
30+ years of research has shown that emotional self-regulation is more powerful than even intelligence in increasing performance and wellbeing.
“Positive emotions are consistently associated with better performance …”
Harvard Business Review, “Manage Your Emotional Culture”, 2016About
Catrine Vienna Rasmussen
14 years of international sales and marketing experience in startups and scaleups, and 12 years of experience as a founder. Founder of the Ladyboss Method® and the Vienna Method™.
Master from Copenhagen University and Università di Roma Tre in Italy, specializing in business communication and entrepreneurship.
Certified coach, performance coach, executive coach and mental trainer (Master of Mental Training™), Motivation Factor® coach, Firstmind Practitioner, Estimate Personality Profile e-disc practitioner, meditation trainer, NADA Practitioner and body therapist.
Advisory Board
Maria Klinke
Psychological Advisor to top management in e.g. Novo Nordisk and Nordea. Teacher, speaker and author.
Troels Skjelbo
COO at Naked Cph. Previously COO at Visma and Vice President at TDC. Active board member in startups.
Ole Stangegaard
Former CEO of ØK Data, partner at PWC and chairman of the board in Milestone Systems, among others.
The book
Foundere bag facaden
(Founders behind the facade)
The book is based on 50 qualitative interviews with founders about their wellbeing behind the facade. It gives a brutally honest view into their mental and physical wellbeing while navigating their entrepreneurial life.
It gives insights into the challenges the founder experiences in relation to their wellbeing, but also the solutions that work for them. In the second part of the book, Catrine gives her own personal and professional advice about how to live a life with both professional success and personal wellbeing.
Written for founders, leaders and investors. The digital version is free and in Danish, and the audiobook is narrated by the author.
Or listen to individual chapters (in Danish)
- Indledning
- Kapitel 1 · Velkommen bag facaden
- Kapitel 2 · Trivsel og udfordringer
- Kapitel 3 · Hvad virker?
- Kapitel 4 · Dét, der ikke blev sagt
- Kapitel 5 · Hvordan skaber vi en iværksætterkultur, der fremmer trivsel?
- Kapitel 6 · Rollemodeller og nye fortællinger om iværksætteri
- Kapitel 7 · Founder wellbeing is company wellbeing
- Om Catrine Vienna
- Metode
“Den er blændende god og burde være obligatorisk for potentielle og nye founders.”
— Founder
“Bogen føles som at have en samtale med mange forskellige foundere. Det er så godt skrevet og sammenfattet.”
— Founder
“5 ud af 5 stjerner fra mig til Catrine og bogen Foundere bag facaden. Den burde være obligatorisk for dig, der skal til at starte virksomhed. Men også dig, der investerer i andres virksomheder.”
— Martin Christensen, co-founder of IVN
Press
In the media
Bootstrapping.dk · Podcast
Er mentalt helbred stadig tabu blandt founders?→
Bootstrapping.dk · Article
Investor-pres: Når kapital får personlig omkostning→
Bootstrapping.dk · Article
Co-founders i konflikt: Sådan styrker I samarbejdet og undgår den svære skilsmisse→
Healthful Thoughts · Podcast
Catrine Vienna Rasmussen on founder wellbeing→
Prices
Tailored to your situation
Prices vary according to your needs. I will tailor a solution to your situation.
Are you a growth minded founder or leader who wants to try performance coaching and mental training risk free, and with respect for your busy schedule? Then book a free session to kickstart your inner game.